Hands-on design leader with 25+ years architecting AI-powered, human-centered experiences for consumer and enterprise applications. I bridge the gap between emerging AI capabilities and user-centered design — defining conversation design principles, operationalizing AI-assisted workflows, and building high-performing design organizations from the ground up. Known for delivering at the intersection of strategy and execution: I set direction and ship product.

AI DESIGN EXPERTISE

Agentic systems and conversation design  Multi-turn interaction design, agentic workflow principles, conversational AI patterns

Human-in-the-Loop (HITL) and responsible AI  Trust frameworks, error recovery, transparency patterns, AI ethics and governance

Operationalized AI-assisted design workflows  Claude Code, Figma MCP, GitHub, CLI — production-ready AI design pipelines

GenAI and LLM fluency  Prompt engineering, RAG-driven personalization, Natural Language Search (NLS), designing for hallucinations

Service design for AI systems  End-to-end AI experience architecture, jobs-to-be-done (JTBD) mapping, multi-modal interfaces

Director of product design

Experience

Follett Software    Remote      2.25 - now

  • Architect end-to-end AI experiences for EdTech personas — defining conversation design principles, agentic interaction models, and multi-turn UX patterns for generative AI and LLM-powered tools.

  • Establish operationalized AI-assisted design workflows using Claude Code, Figma MCP, GitHub, and CLI — enabling rapid prototyping and dev-ready artifact delivery at scale.

  • Define Human-in-the-Loop (HITL) interaction models and responsible AI principles to ensure accuracy, trust, and transparency in AI-driven EdTech tools.

  • Lead WCAG and ADA compliance efforts alongside AI ethics and governance initiatives; define engagement and usability metrics (CSAT, SUS) with adoption rates that exceed industry standards.

  • Deliver production-ready design artifacts to engineering teams via Figma MCP and GitHub repositories.

Director of product design

ParentSquare    Remote      6.24 - 2.25

  • Built the first UX organization, design system, and design operations processes from zero for a scaling EdTech platform.

  • Guided conversation design and service design for AI-powered school-to-home communication features.

Director of product design

Zillow    Remote      7.21 - now

  • Led a team delivering AI-powered personalization, RAG-driven recommendations, and Natural Language Search (NLS) for 9.6B annual visitors — designing for trust, transparency, and user agency in AI-assisted decision-making.

  • Architected conversation design principles for AI-assisted home search guidance; drove the most significant changes to Search, Homepage, and connections funnel in a decade.

  • Retained CSATs in the 90s and reduced connections funnel drop-off by 5% over two years of AI-integrated redesign.

Head of content design

Calendly    Remote      7.21 - now

  • Built and managed Calendly's first content design team and implemented a content-first design approach that improved CSAT for this online scheduling application.

  • Led a site redesign and implemented a CMS to deploy content across the application. Participated in company rebrand efforts.

Director of product design,
nextGen payroll

ADP    Atlanta GA      3.17 - 8.19

  • Ran an innovation lab re-envisioning payroll and time management for real-time processing; hired and led a multidisciplinary team using Design Thinking methodology.

  • Increased mobile app user engagement by 12%; new payroll and time apps won innovation awards for the payroll category.

Director/ VP product management and UX

goBalto (acquired by Oracle)     San Francisco CA      9.10 - 2.17

  • Led four functions — UX, Product, Marketing, and Research — for a suite of clinical trial management applications, scaling the product from zero to product-market fit and successful acquisition by Oracle.

  • Built and managed multidisciplinary teams across design, research, product management, and marketing; established design and product processes for a regulated, high-stakes healthcare environment where UX decisions directly affected clinical trial outcomes.

  • Drove end-to-end service design for complex enterprise workflows — from contextual inquiry with clinical researchers to production delivery — establishing the user-centered design culture that supported Oracle's acquisition thesis.

Director UX 

ZoomSystems     San Francisco CA     12.06 – 5.09

Built a team of designers, content specialists, QA, and front-end developers for a new automated store concept. Scaled the concept that includes Macy’s, Best Buy, Sony, Elizabeth Arden, Proactiv Solution, and more with stores deployed worldwide.

Manager UX & documentation

WebEx     Santa Clara CA     12.05 – 12.06

Managed teams in US and China that design, test, and document the WebEx suite of online meeting applications to support online meetings, support, sales, and more. Also managed translation into 7 languages. During my tenure we successfully released a major redesign.

Manager UX

Kasenna     Mountain View CA     5.02 – 12.05

Responsible for a variety of admin and customer experiences for digital video recording applications used in the hospitality and cable TV industry.

Senior manager

E*TRADE     Menlo Park CA     11.98 – 8.00

Managed a team of designers and QA engineers who tested and deployed E*TRADE’s website to ensure the site met technical requirements while providing users with an experience that was usable and useful. 

Education

Stanford University

BA Communications / Journalism

IDEO Certification  

Insights for innovation
From ideas to action
Storytelling for influence