My portfolio
A design leader for organizations that need to move fast on AI without losing the human in the experience
That combination is rare — and it’s what AI-first organizations need now
I led design at Zillow (9.6B annual visitors) and ADP., and built design orgs from scratch at multiple companies that went on to be acquired.
Most design teams are adding AI to their process. I've spent the last 4 years rebuilding the process around AI — redefining how designers think, how pipelines work, and what design leadership means when the interface itself can generate itself.
See case studies below
Redesigning home search for the AI-assisted era
5% reduction in funnel drop-offs and an increase in CSAT to make home-shopping smarter, easier
FINTECH / B2C / AI / LLM / Search / Growth Design
Award-winning innovation that reinvents payroll and reduces support costs
Transforming payroll from a complex, highly emotional task into a tool for insights and automation
FINTECH / B2B / B2C / Chatbot / 0-1 implementation
0-1 implementation
Achieve market fit in biotech
Biotech teams were doing critical work in the wrong tools. We found out what they actually needed — and built that instead.
BIOTECH / HEALTHCARE / B2B / Product-to-market fit / 
0-1 implementation
Taking the fear out of a new way of shopping
How do you get people to trust you enough to buy an expensive Apple device from a “vending machine”?
E-COMMERCE / DEVICE / B2C /Calendly
Content Design
SAAS / MOBILE + WEB / ONLINE SCHEDULING / CONTENT DESIGNI brought content-first design to Calendly — and rewired how the team thought about language, clarity, and user trust.
