AI Product Design Leadership

Building great AI products isn't about chasing the latest LLM; it’s about bridging the gap between emerging technical capabilities and delivering solutions that help users accomplish their goals.

Articulating a vision, making major changes, and limiting risk on a legacy site visited by millions daily

FINTECH  / B2C / AI / Search / Growth Design

5% reduction in funnel drop-offs and an increase in CSAT to make home-shopping smarter, easier

see case study

Transforming payroll from a complex, highly emotional task into a tool for insights and automation

FINTECH / B2B / B2C / Design Thinking / 0-1 implementation

Award-winning innovation that reinvents payroll and reduces support costs

see case study

Achieving market fit in biotech

To successfully introduce new products, you need to discover and solve real user pain points

BIOTECH / HEALTHCARE /  B2B / Product-to-market fit  / 0-1
see case study

Taking the fear out of automated retail

How do you get people to trust you enough to buy an expensive Apple device from a “vending machine”?

 E-COMMERCE / DEVICE / B2C  / 0-1 implementation
see case study

Calendly Content Design

SAAS / MOBILE + WEB / ONLINE SCHEDULING / CONTENT DESIGN

I brought content-first design and the storytelling techniques of Design Thinking to Calendly’s UX organization.

In 2020 I lead a team that:

  • Re-designed and re-wrote the Calendly help center

  • Architected the data model and deployed new content using the Contentful content management system (CMS)

  • Led the re-branding effort for this part of the Calendly experience (defining information and content design goals, and implementation)

  • Performed content design for the Calendly app and developer portal

  • Crafted narratives to support problem framing for overall Product activities new initiatives

  • Scripted and produced videos that describe user benefits